CS FAN

Fandom follows

its own codes.

What is your potential with your fans?

Research, Strategy & Innovation

Services for Fan Focused Organizations:

Fandomworks

Workshop

FandomWorks is a proprietary body of knowledge and frameworks, which breaks down the cultural and psychological drivers of “Sports Fandom.” It explains, across interconnected systems, how sports fandom operates as both an ongoing business and cultural opportunity.

Many of us already know a lot about fans, but how many of us understand Fandom? How do people become fans? Why do they become fans or remain fans? What does it mean to be a fan today? What shapes people’s fandom journey today?

Why ar­e fans not the same as ‘consumers’ and why are fans more than ‘an audience’? What is the difference between interest, entertainment and fandom? Finally, what are the best ways to measure fandom and determine what fan attributes are most important to measure and why?

FandomWorks covers the breadth of sports fan behavior as well as the depth and range of fan attitudes – helping to detail what matters to fans, as individuals and as part of a social group.

FandomWorks provides comprehensive fan insights, frameworks and examples based on thousands of hours of in-person sports fan ethnography, tens of thousands of sports fan surveys and hundreds of hours of sports media analysis.

FandomWorks benefits and supports initiatives for: Fan Engagement and Experience; Sponsorship; Sales; Media Strategy; Content Development; Innovation; Marketing and Business Development.

FandomWorks is rooted in material developed over a decade of market research efforts in the sports and media industries.

 

WHO IS THE WORKSHOP FOR?

FandomWorks is ideal for fan-focused organizations, including leagues, teams, player brands, networks, studios, content creators, agencies, distributors, platforms, game developers, and many others. FandomWorks can benefit all members of an organization, from CEO to entry level, including those working in marketing, sales, fan engagement, experiential, branding, research and business development, and other departments.

COST

Contact us at hello@CS-fan.com

SCHEDULE

We come to you. Book 2+ weeks in advance. Expected travel expenses for workshops outside of NYC.

Why ar­e fans not the same as ‘consumers’ and why are fans more than ‘an audience’? What is the difference between interest, entertainment and fandom? Finally, what are the best ways to measure fandom and determine what fan attributes are most important to measure and why?

FandomWorks covers the breadth of sports fan behavior as well as the depth and range of fan attitudes – helping to detail what matters to fans, as individuals and as part of a social group.

FandomWorks provides comprehensive fan insights, frameworks and examples based on thousands of hours of in-person sports fan ethnography, tens of thousands of sports fan surveys and hundreds of hours of sports media analysis.

FandomWorks benefits and supports initiatives for: Fan Engagement and Experience; Sponsorship; Sales; Media Strategy; Content Development; Innovation; Marketing and Business Development.

FandomWorks is rooted in material developed over a decade of market research efforts in the sports and media industries.

Learn more

Fan

Deep Dives

How do your fans talk about you and or your organization? What activities or rituals do they associate with it? What are the fan friction points that many fans may not be able to express succinctly? What are the potential emerging shifts in attitudes that could impact your sport? How does gambling potentially impact people’s relationship with being a fan of your sport? How does the changing tech and media landscape impact how people keep up with and or interact with your sport? How do these new habits impact what your sport may mean to people?

Dialoguing with fans can be one of your organization’s richest learning opportunities. But how you approach this opportunity will determine how useful the findings are for your organization. We are experienced qualitative researchers capable of applying a range of techniques and methods, from traditional to more cutting-edge. Most importantly, we prepare extensively before we talk with fans – so we are capable of learning what matters most to our clients. Deep Dives can use a range of qualitative methods including:

ethnography; in-depth interviews; mobile diaries; viewing parties; co-creation sessions; focus groups; online longitudinal interviews; peer-to-peer groups

We can also create ‘fan insights videos’ to serve all levels of the organization. (sample insights videos available upon request)

Deep Dives can be conducted in one market or multiple markets as well as internationally.

 

WHO IS FAN DEEP DIVES FOR?

Deep Dives are intended for fan-focused organizations, including leagues, teams, networks, distributors, platforms, and many others. It can benefit departments including, marketing, branding, research, innovation and business development, and others.

COST

Contact us at hello@CS-fan.com

ethnography; in-depth interviews; mobile diaries; viewing parties; co-creation sessions; focus groups; online longitudinal interviews; peer-to-peer groups

We can also create ‘fan insights videos’ to serve all levels of the organization. (sample insights videos available upon request)

Deep Dives can be conducted in one market or multiple markets as well as internationally.

Learn more

Fan

Mapping

How well do you know your fans? Do you know what else they’re interested in? Not only what other sports – but what TV, music, film, video games, and social media do they like? What genres do they prefer? What are your fans’ attitudes towards social issues? What is their affinity towards different news categories and media brands? How would your fans describe themselves? Where and how does your team, league or sport fit into their ‘Interest’ or ‘Fan Map’?

Fan Mapping helps organizations better understand the range and dimensions of diverse interests, attitudes and preferences. With Fan Mapping, you can look at fans regionally, nationally or internationally or by age range, gender, ethnicity, education level, income level, etc. You can also compare the interest map of your fans against an interest map of non-fans – to learn, among other insights, what uniquely links your fans.

Fan Mapping is an intensive form of survey research, which can help your organization with a host of initiatives from content development to marketing strategy to business development. Fan Mapping provides organizations with a better understanding of what else your fans are interested in. Fan Mapping can also help your organization to better segment fans and to identify pockets of potential fans you might want to connect with.

 

WHO IS FAN MAPPING FOR?

Fan Mapping is great for fan-focused organizations, including leagues, teams, player brands, networks, studios, content creators, agencies, distributors, platforms, game developers, sponsors, and many others. It can benefit departments including marketing strategy, content development, innovation, branding, research and business development and others.

COST

Contact us at hello@CS-fan.com

Fan Mapping is an intensive form of survey research, which can help your organization with a host of initiatives from content development to marketing strategy to business development. Fan Mapping provides organizations with a better understanding of what else your fans are interested in. Fan Mapping can also help your organization to better segment fans and to identify pockets of potential fans you might want to connect with.

Learn more

Fan

Tracking

Do you have an accurate assessment of how popular your sport, league, tournament or team is? Do you trust that assessment? How reliable is your data? Are you asking the right questions? – and using the best metrics? Are you measuring what matters for today’s fans and anticipating what will matter for fans in the future?

Our Fan Tracking uses the highest quality survey sampling available and employs our expert-developed sports fan questionnaire that can be customized for each tracking project. Regional, national and international sampling is available. Fan Tracking can be done once a year, every quarter or every month.

Compare and contrast fans by age, gender, ethnicity, education level, income level – or by any demo specs you want to use.

With Fan Tracking, your can measure and track interest, attitude, favorites, or preferences for teams, leagues, tournaments, or matches: as well as platforms, networks, or sponsors; in addition to games, hobbies, hosts, entertainment genres and experiences.

Use our CS Fan Equity Scoring System to help build custom fan metrics for your organization. We can help you develop useful and efficient metrics which take into account multiple tracking measurements.

 

WHO IS FAN TRACKING FOR?

Fan Tracking is great for fan-focused organizations, including leagues, teams, player brands, networks, studios, content creators, agencies, distributors, platforms, game developers, sponsors, and many others. It can benefit departments including marketing strategy, content development, innovation, branding, research and business development and others.

COST

Contact us at hello@CS-fan.com

Compare and contrast fans by age, gender, ethnicity, education level, income level – or by any demo specs you want to use.

With Fan Tracking, your can measure and track interest, attitude, favorites, or preferences for teams, leagues, tournaments, or matches: as well as platforms, networks, or sponsors; in addition to games, hobbies, hosts, entertainment genres and experiences.

Use our CS Fan Equity Scoring System to help build custom fan metrics for your organization. We can help you develop useful and efficient metrics which take into account multiple tracking measurements.

Learn more

Sample CS case studies as well as fan insight videos

available upon request – contact: hello@cs-fan.com

Fan-Focused News

Fan-Focused News